Senin, 14 November 2011

[L998.Ebook] Ebook Tourism Marketing, by Devashish Dasgupta

Ebook Tourism Marketing, by Devashish Dasgupta

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Tourism Marketing, by Devashish Dasgupta

Tourism Marketing, by Devashish Dasgupta



Tourism Marketing, by Devashish Dasgupta

Ebook Tourism Marketing, by Devashish Dasgupta

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Tourism Marketing, by Devashish Dasgupta

The tourism industry in India is one of them most profitable industries in the country and contributes substantially to foreign exchange. Tourism Marketing deals exhaustively with the subject. It is based on a well researched structure of marketing and international research in tourism. Special care has been taken to give the book a global touch. It covers almost all prominent international destinations.

  • Sales Rank: #660702 in eBooks
  • Published on: 2010-07-28
  • Released on: 2010-07-28
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
A book helpful to professionals involved in tourism sector
By Dr Anup K Das
Tourism is becoming of the top employment generating sectors in emerging economies such as India. The vocational education in tourism and allied services is imparted in these countries to offer qualitative services in tourism sector. This book deals with various dimensions of tourism marketing and promotion, including issues related to planning, product development, packaging, branding, use of online and social media in tourism marketing, and quality assurance. This book also shows glimpses of specialised areas such as ecotourism, medical tourism, adventure tourism and rural tourism. This book is helpful to tourism professionals, travel guides, tour operators and other people interested in career opportunities in tourism sector.

See all 1 customer reviews...

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