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New York Times bestselling author/illustrator Jeffrey Brown takes readers to a middle school in a galaxy far, far away....

This incredible, original story captures all of the humor, awkwardness, fun, and frustrations of middle school--all told through one boy's comics, journal entries, letters, doodles, and newspaper clippings. The setting? A galaxy far, far away...

Roan's one dream is to leave home and attend Pilot Academy like his older brother, father, and grandfather. But just as Roan is mysteriously denied entrance to Pilot School, he is invited to attend Jedi Academy--a school that he didn't apply to and only recruits children when they are just a few years old. That is, until now...

This inventive novel follows Roan's first year at Jedi Academy where, under the tutelage of Master Yoda, he learns that he possesses more strength and potential than he could have ever dreamed. Oh, and he learns other important things too--like how to make a baking soda volcano, fence with a lightsaber, slow dance with a girl, and lift boulders with the Force.

• Sales Rank: #2154 in Books
• Brand: VINGR
• Published on: 2013-08-27
• Released on: 2013-08-27
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x 5.75" w x .75" l, 1.00 pounds
• Binding: Hardcover
• 160 pages

From School Library Journal
Gr 3–8—Roan Novachez has been personally invited by Yoda to attend Jedi Academy, but he's afraid that he'll flunk out and have to attend the Agriculture Academy on Tatooine next year. This Diary of a Wimpy Kid-like graphic novel follows Roan's adventures from the summer after elementary school through his first year at the academy as he makes friends (and enemies) and struggles to learn how to use the Force. Interspersed throughout the panels depicting events referred to in the diary are other items of interest, such as the boy's schedule and report card. The book's style matched with the popular subject will guarantee circulation in any collection. With the exception of Yoda, Brown has created an entirely new cast of characters set in the Star Wars universe around the events of The Phantom Menace. While it might be disappointing for those familiar with this world to see scant representation of beloved characters, it makes the book an easy starting point for new fans. There are plenty of references to other elements (the T-16 Skyhopper and Jedi training remotes, for example) for diehards to get excited about. Brown combines Star Wars excitement with real-life kid problems to make a fresh, inspiring, and humorous take on the franchise.—J. M. Poole, Webster Public Library, NY

From Booklist
*Starred Review* A long time ago in a galaxy far, far away, Roan Novachez thought he was destined to attend Pilot Academy Middle School, just as his older brother and father did. His dreams are crushed when he is rejected by Pilot Academy and accepted into a sketchy new school called Coruscant Jedi Academy. Roan has no idea what to expect at the academy and feels pressured after learning he is the oldest student ever to enroll there. Confused and struggling to keep up, Roan tries to fly under the radar and passes the time drawing comics of his daily life at his strange boarding school. This fantastic chapter book by Brown will satisfy those who loved his previous Star Wars works, Darth Vader and Son (2012) and Vader’s Little Princess (2013). With its mix of comics and text, it will also appeal to fans of Jeff Kinney’s Diary of a Wimpy Kid and Dav Pilkey’s Captain Underpants hybrid books. On a deeper level, this book tackles serious issues like failure, bullying, friendship, determination, and starting a new school in a fun and funny way. Perhaps best of all, it encourages readers to practice creativity and to start their own journals. Grades 3-7. --Candice Mack

Review

"A long time ago in a galaxy far, far away, Roan Novachez thought he was destined to attend Pilot Academy Middle School, just as his older brother and father did. His dreams are crushed when he is rejected by Pilot Academy and accepted into a sketchy new school called Coruscant Jedi Academy. Roan has no idea what to expect at the academy and feels pressured after learning he is the oldest student ever to enroll there. Confused and struggling to keep up, Roan tries to fly under the radar and passes the time drawing comics of his daily life at his strange boarding school. This fantastic chapter book by Brown will satisfy those who loved his previous Star Wars works, Darth Vader and Son (2012) and Vader’s Little Princess (2013). With its mix of comics and text, it will also appeal to fans of Jeff Kinney’s Diary of a Wimpy Kid and Dav Pilkey’s Captain Underpants hybrid books. On a deeper level, this book tackles serious issues like failure, bullying, friendship, determination, and starting a new school in a fun and funny way. Perhaps best of all, it encourages readers to practice creativity and to start their own journals." - Booklist starred review

Most helpful customer reviews

39 of 39 people found the following review helpful.
An Attractive Middle School Variation on Star Wars
By Pop Bop
Think of this as a sort of graphic-chapter-book, and I mean that in a very good way.

Mr. Brown has taken practically every important aspect of the Star Wars canon, written it in a style that would be interesting for and accessible to an early reader, illustrated it with very clever and apt illustrations, and wrapped it all up as a "school days" adventure that features a realistic and engaging hero.

Roan is crushed when he is denied admission to Star Pilot Academy, and then confused and intimidated when he later receives an invitation to attend the more prestigious but less well known Jedi Academy. The other students at the Academy were tapped when they were much younger, so Roan has to adjust as the new kid and the latecomer. The story embraces all of the conventions of middle school fiction - Roan makes friends and enemies, encounters bullies, has some scary teachers and some teachers he really likes, deals with homesickness and adjusting to school. There is some budding romance. There are some intrigues, and lots of school based events, (a dance, a light saber tournament, a science fair, field trips, an election).

The genius here is that everything is based on Star Wars. Yoda is basically the headmaster of the Academy. The teachers are characters from the various movies. Field trips are to the sites of Star Wars episodes. Students all come from worlds whose names you recognize. Our hero, Roan, is from Tatooine and is basically a stand-in for a Luke Skywalker type character. There are lots of inside jokes and references, so that you have both an engaging story that is open to a Star Wars newbie and an immersive and sly Star Wars compendium for really rabid fans.

The book is written at a chapter book or slightly higher level, but because it is a graphic novel with collages, inserts, extra illustrations, letters home, vacation photos and the like it feels a little bit like a comic book. I could see this as being a really effective book for the purpose of moving a young reader from chapter books to more demanding fare.

For what it's worth, the Jedi training includes a lot of emphasis on concentration, calm, courage, honesty, loyalty and similar virtues. While there is no particular political or moral point being made by the book, (most of this comes from Yoda, and some of it seems tongue in cheek), and none of this is very heavy handed, it gives the book a little bit of old fashioned positive instruction that I found encouraging. The students are all decent and realistic, and Roan's awkwardness as the new kid is especially well sketched, so despite the Star Wars theme everything that happens could be relatable to a regular Earthbound kid reader.

So, if your young reader is a Star Wars fan, or just looking for an early reader that's a bit out of the ordinary, this could be a very nice choice.

Please note that I received a free advance ecopy of this book in exchange for a candid review. Apart from that I have no connection at all to either the author or the publisher of this book.

41 of 46 people found the following review helpful.
My dyslexic son read this without prompting
By itchick00
I actually bought this at Barnes and Noble. I went to buy a last minute birthday gift and while there saw the display. My 10 year old son is a Star Wars fanatic. He is severely dyslexic and dysgraphic with several other learning disabilities. He reads 2 grades below level and spells at a first grade level. The only other books he reads are pop culture graphic novels like Adventure Time and Domo. I picked up the book, opened it, saw the format and was immediately hopeful. I took it over to show it to him and he said he wanted it. Glimmer of hope sprung, I couldn't purchase it fast enough.
He started reading it in the car on the way home. He read it in the car on the way to the sleepover birthday party. He read it the next day and the next day. It took him a few days, and occasionally he had to ask me about some of the words. Most words he can decipher due to context of the surrounding text, he is above average intelligence. Some of the words he still had problems with though.
I am praying for additional books in this series. To walk into a room and see him reading a book was amazing. I will buy them all! The Origami Yoda series is similar but a bit too much linear text for him, he has a hard time following it.

11 of 11 people found the following review helpful.
My son loved this book.
By Ian Tucker
I purchased this book for my 8 year old son. He couldn't put it down and finished it in about half a day. The book was well worth the money. My son loves to read and I will do whatever it takes to encourage his passion.

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[V959.Ebook] Download THE SILVER LOCUSTS: The Martian Chronicles: Rocket Summer; Ylla; The Summer Night; The Earth Men; The Taxpayer; The Third Expedition; And t

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• Sales Rank: #13187279 in Books
• Published on: 1975
• Format: Import
• Number of items: 1
• Binding: Paperback
• 181 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
A great read.
By Travis Irby
If you enjoyed Dandelion Wine, you will also enjoy this book. What is really a collection of stories about the colinization of Mars, this books is extremely emotional. Some parts are vague and confusing, and I don't recommend this for a enjoyable light read, but a great literary achievement like most of Bradbury's other works.

0 of 0 people found the following review helpful.
The silver locusts
By Clare O'Beara
First published as The Silver Locusts, later renamed The Martian Chronicles after a TV series of that name was made.
This is a collection of short stories about a fleet of locust-like spaceships leaving Earth to settle Mars. In this world the Martian air is just about breathable but thin, and the first astronauts find abandoned city after city with water rippling through canals. They start to see ghosts and gradually we find that there are some living Martians, though perhaps they live only as memories.
But Earth is too crowded and people come to settle, bringing juke joints, small homes and beauty parlours - recreating small town America which was Bradbury's home. In one story, the war on Earth escalates and strangely most Mars settlers think they should return - not a great idea when war means nuclear war. A young man left alone decides to find a young woman if one is left, and rings every beauty parlour until he finds one. (This female would have been out securing food.) But his idea doesn't seem so great after a while and he leaves her, stumbling onto a couple of females who are actually androids built by a nutty professor, not that he knows that.
Other stories such as Billion Year Picnic at the end tell of a family exploring Mars looking for a city to settle in, knowing that now there is no going back to a devastated Earth and they have become the Martians for real.
One or two of Bradbury's stories were omitted from the collection, such as the tale of the ship full of coloured people who left homes in America for a better future, but most of them are more social comment than hard science, a warning that the future of humanity may depend on our ability to leave this planet and a query as to what we will bring and build.
Because this was never hard SF it has not dated, so read it as a fantasy or allegory and enjoy.

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[H655.Ebook] Free PDF God's Plan For Your Money, by Derek Prince

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God has a plan for all aspects of your life, including your finances. In this book, Derek Prince reveals how to handle your money according to biblical principles so that you may live in God's blessing and abundance. He explores trusting God with every area of your life, giving as a part of worship, the principles of the tithe, and God's promises of provision. Discipleship means discipline, but the disciplined followers of Christ know His heart and see His blessings. Let Derek Prince help you bring your finances in line with God's perfect plan.

• Sales Rank: #698745 in Books
• Brand: Prince, Derek
• Published on: 2001-10-01
• Original language: English
• Number of items: 1
• Dimensions: 8.30" h x .25" w x 5.20" l, .21 pounds
• Binding: Paperback
• 96 pages

Features

• http://ecx.images-amazon.com/images/I/51dSpV4%2Bp4L._SL150_.jpg

Most helpful customer reviews

11 of 12 people found the following review helpful.
God and Finances
By D. Muhammad
Derek made this plain and simple. It is not God's desire to see those who love Him poor. God conscious people are always rich in spirit and THROUGH that spirit the physical manifestations come.

I purhcased multiple copies to put them into the hands of others that they may find some of the same value i found...

this work is appreciated....

8 of 9 people found the following review helpful.
Foundational truths about money
By honeybee
Many people misquote the Apostle Paul in saying, "money is the root of all evil." Others grasp for it and pursue fame and fortune as if their very lives depended on it. The Bible has more to say about money than practically any other topic. Derek Prince systematically reviews biblical principles, explaining how money can be part of our worship to God, how our use of it expresses the condition of our hearts, principles of sowing and reaping and putting God first.

Not a large or difficult read, it is convicting. In his usual spirit of grace and humility, Derek Prince won't beat you over the head or lay a guilt trip on you. He lets the Word of God and His Holy Spirit gently convict you, so that you can make the changes necessary to be a true steward of God--amply provided for, but freely giving of the resources God gives you to manage for Him. Every follower of Christ should read this!

5 of 5 people found the following review helpful.
Good basic, but solid scriptural foundational on finances for Christians
By JG Houston
Derek Prince books are solid in their Biblical foundation, and this one is too. It's very basic, but a great foundational book on how finances should be handled by those seeking to have a balanced understanding and practical ways to handle their finances relating to their Christian beliefs.

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[D233.Ebook] Ebook Travels of Marco Polo (Signet Classics)

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• Published on: 1707
• Binding: Mass Market Paperback

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4 of 4 people found the following review helpful.
The Size of the World
By Seachranaiche
It has been a pleasure to revisit the travels of Marco Polo. I was transfixed by these stories of travel and adventure when I was a child, and never questioned the veracity of the narrative. I know today that the narrative has been corrupted over the centuries, that "The Travels" can scarcely be used as an historical reference, and that a more tantalizing and complete manuscript has probably been lost to the ages. Still, there are glimpses and insights within the narrative that could only have come from first-hand experience, and these describe an enormous, exotic world that titillates even today, while readers in the 13th and 14th centuries must have been enthralled.

I was most keen this time around to Polo's descriptions of the cultures and wildlife he encountered, of the whales and lions and leopards and bears--he even describes a white bear, and the people who hunted it were surely of the group often called Eskimos. He describes dog-sledding in the far north and the cannibalistic practices of the people of Java far to the south, both of which are extant in our current era. There are also the fascinating observations of the Mongol Empire, of that group of nomadic people who somehow rose up, like an event in an Isaac Asimov novel, to conquer much of the known world.

Somewhat depressingly, though, are Polo's observations of the tensions that existed between the Islamic and Christian worlds, tensions rooted in the competition for hegemony over trade in the Far East. Seven hundred years later, these tensions are still acting themselves out.

This translation by Ronald Latham from 1958 includes an introduction that puts Marco Polo's life in context with events and includes footnotes to help the reader make sense of the myriad manuscripts that make up the travels of Marco Polo. This is a somewhat dry read; even Latham comments on the paucity of skill employed by Polo's chronicler. Once I put my mind in context with the narrative, however, I was able to roll with the repetition and sycophancy and enjoy the text.

1 of 1 people found the following review helpful.
Get your globe!
By M. Heiss
This book represents the first accounts given to Europe of the riches of the East. Marco Polo inspired European explorers to make new adventures. Columbus grabbed at Marco Polo's descriptions and sailed west to find the Orient. He was misled about geographical distances, and spent many years trying to correlate his discoveries with Marco Polo's descriptions.

Some observations:
- It is remarkable how many city names have not changed in the past 800 years.
- Marco Polo describes Christians in China, not far from Taiwan, in a community established in 500 AD. I'd like to know more about them,
- It is worthwhile to read this. In addition, I found a great many references from modern life back to Marco Polo. How about the Pony Express, Jaws, and Chechnyan violence?

The back pages of the book have an overview map and two regional maps - very handy. I like the spoken style of the writing - what more needs to be said?

0 of 0 people found the following review helpful.
Very early enounter with Islam
By David Rasch
I've read this book before. I wanted a copy again because I want to reread his comments about moslems as one of the first Westerners to write an account about them. He is not complimentary,,as most Westerners were/aer of their experiences of moslemite culture.

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[P372.Ebook] Ebook Download The Standard C Library, by P.J. Plauger

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Prentice Hall's most important C programming title in years. A companion volume to Kernighan & Ritchie's C PROGRAMMING LANGUAGE. A collection of reusable functions (code for building data structures, code for performing math functions and scientific calculations, etc.) which will save C programmers time and money especially when working on large programming projects. The C Library is part of the ANSI (American National Standard Institute) for the C Language. This new book contains the complete code for the library. It covers elements of the library with which even the most experienced C programmers are not familiar such as internationalization (the ability to write programs that can adapt to different cultural locales, for example, using the C library, programmers can write software that manipulates large character sets such as Kanji). Structured like the Standard C Library, it contains 15 headers declaring or defining all of the names in the library. A separate chapter covers each header, including excerpts from relevant portions of the C Standard showing all codes needed to implement each portion of the library and explaining why it is necessary. The book teaches readers the concepts and design issues associated with library building. Using this book, programemrs will be less likely to re-code something that already exists in a given program. Plauger is one of the world's leading experts on C and the C Library.

• Sales Rank: #224275 in Books
• Brand: Plauger, P. J.
• Published on: 1992-07-11
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x 1.30" w x 6.20" l, 1.55 pounds
• Binding: Paperback
• 512 pages

From the Publisher
This is the first comprehensive treatment of ANSI and ISO standards for the C Library. Written by a world renowned author on the C programming language and the head of the ANSI committee that standardized the C Library, this new guide contains the complete code of the Standard C Library and includes practical advice on using all 15 headers. All C programmers will benefit from the book's focus on the concepts, design issues, and trade-offs associated with library building; using this book, programmers will make the best use of the C Library and will learn to build programs with maximum portability and reusability.

From the Back Cover
Prentice Hall's most important C programming title in years. A companion volume to Kernighan & Ritchie's C PROGRAMMING LANGUAGE. A collection of reusable functions (code for building data structures, code for performing math functions and scientific calculations, etc.) which will save C programmers time and money especially when working on large programming projects. The C Library is part of the ANSI (American National Standard Institute) for the C Language. This new book contains the complete code for the library. It covers elements of the library with which even the most experienced C programmers are not familiar such as internationalization (the ability to write programs that can adapt to different cultural locales, for example, using the C library, programmers can write software that manipulates large character sets such as Kanji). Structured like the Standard C Library, it contains 15 headers declaring or defining all of the names in the library. A separate chapter covers each header, including excerpts from relevant portions of the C Standard showing all codes needed to implement each portion of the library and explaining why it is necessary. The book teaches readers the concepts and design issues associated with library building. Using this book, programemrs will be less likely to re-code something that already exists in a given program. Plauger is one of the world's leading experts on C and the C Library.

Most helpful customer reviews

58 of 60 people found the following review helpful.
Written by Plauger in when he was at his sharpest.
By A Customer
P.J. Plauger was operating at full-tilt when he wrote this excellent guide to the implementation and use of the C library. In particular, his treament (and history) of is outstanding. Unfortunately, the Plauger of recent history is apparently being held captive by Microsoft. His "C/C++ User's Journal" is brimming with non-portable Windows topics of little value to those interested in Standard C and, of course, the Unix platform...where C began. Plauger has apparently forgotten the roots of the C programming language. Nonetheless, this is among the five "must have" books for the serious C programmer

20 of 20 people found the following review helpful.
A "Must Have" Reference Book
By C. Chartier
When I bought this book, in college, I really didn't understand it. It didn't really give me much information, just had a bunch of code from the C standard libraries in it.

I picked it back up a few years after I started working in the real world and now had enough experience to realize what a gem this thing was. It basically implements (full source code) all the standard libraries. It let's you see how things work on the inside. It shows structs and accessible items that you may otherwise not even know it exists.

The best part is the source for standard library functions. This is a super handy gem if you are doing embedded code that doesn't have OS support. It was a wonderful help to me that let me write a few of the standard C functions that were handy to use when in an embedded environment where those functions weren't available. Many of these I could have done myself, but only with much though, time and testing. From here its virtually free.

This is a MUST HAVE book to any hard core C/C++ developer.

18 of 19 people found the following review helpful.
The Definitive Book on the Standard C Library
By Amazon Customer
This outstanding book integrates three treatments of the Standard C library: The straight text from the standard, a commentary, and a prototype implementation. All of these show Plauger at his best.
Even though the implementation does not always look elegant (and unfortunately is not open source), it provides a high quality implementation of each aspect of the standard and is extremely instructive (I found the stdio formatting code and the math routines particularly interesting).

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[Z749.Ebook] Free PDF Saturn Vue 2002 thru 2009 (Haynes Repair Manual), by Editors of Haynes Manuals

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With a Haynes manual, you can do it yourself…from simple maintenance to basic repairs. Haynes writes every book based on a complete teardown of the vehicle. We learn the best ways to do a job and that makes it quicker, easier and cheaper for you. Our books have clear instructions and hundreds of photographs that show each step. Whether you’re a beginner or a pro, you can save big with Haynes!�
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• Sales Rank: #85169 in Books
• Brand: Brand: Cengage Learning
• Published on: 2013-06-15
• Original language: English
• Number of items: 1
• Dimensions: 10.63" h x .75" w x 8.25" l, 1.30 pounds
• Binding: Paperback
• 384 pages

Features

• Used Book in Good Condition

About the Author

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Most helpful customer reviews

4 of 4 people found the following review helpful.
Not for an 2008 or 2009
By Booper
I bought this for my 2009 Vue XE. I got it to help me change my plugs and wires. I wanted to find out how to take off a door panel and the front bumper. With this book, I can not do any of this. What a waste of money. This is the first Haynes manual that I have bought that does not do what it says. If you have a 2002-2007, then this book will should work for you. This is the only book that I could find for the 09 Vue. It was my shot in the dark and it did not work at all. Oh well, my loss.

8 of 8 people found the following review helpful.
Poor Manual for Late Models of the Saturn Vue.
By Mark Twain
I chose to purchase this manual for my 2009 Saturn Vue. I have purchased Haynes Manuals for other automobiles and had been satisfied with those. Up until recently Haynes only had manuals for earlier models of the Saturn Vue. Sadly, this manual was poorly updated for later models of the Saturn Vue. If you have an earlier model of the Vue, then this manual may be of value, however if you have a later model I would definitely not recommend this book. Haynes basically did a lousy job of updating the earlier Vue manual for 2008 & 2009 Saturn Vues.

2 of 2 people found the following review helpful.
Not for me...
By Just some guy
I bought this book with the hope that it would at least include an exploded diagram of the various sections of my car. I was also hoping for some form of part list. Those things alone would've made this purchase worthwhile. Unfortunately they're missing from this guide.

This book primarily has step-by-step text-based instructions (with occasional pictures) for the more mechanically inclined among us on how to repair various issues.

I bought this with the hope of learning more about my car in general rather than learning how to repair it. I wanted to know enough to converse with a mechanic but this manual didn't really help me with that. The text on each page is too busy and cramped and as a result it's easy to loose your place when reading.

I think the missing diagrams and part lists are a huge oversight. I'd recommend this book if you actually plan to make the repair yourself and already have quite a bit of know-how when it comes to auto repair.

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[F585.Ebook] PDF Download Storyscaping: Stop Creating Ads, Start Creating Worlds, by Gaston Legorburu, Darren McColl

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How to use powerful tools to engage customers with your brand

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.

• Shows how to map how the consumer engages with the category and product/service
• Explains how to develop an organizing idea and creative plan for an immersive storyscape experience
• Defines the role of marketing channels around the organizing idea
• Establishes how technology can be applied to the experience

Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

• Sales Rank: #193347 in Books
• Published on: 2014-04-07
• Original language: English
• Number of items: 1
• Dimensions: 8.30" h x .80" w x 8.30" l, 1.35 pounds
• Binding: Hardcover
• 256 pages

From the Author
It's very exciting to see this book publishing. We hope you find it interesting and thought provoking. Our aim is to provoke interest in the hope that it will help us all evolve and improve how brands and consumers connect. We will endeavor to keep the conversation going through the e-book, our microsite storyscaping.com and on twitter (follow me @Daz_mc).�We love feedback, so any comments you post are greatly appreciated.CheersDaz

From the Inside Flap

Marketers, technologists, and corporate leaders are always searching for ways to more effectively connect consumers with their brand. But the way consumers absorb information and make their decisions has changed. Companies need to stop creating ads and marketing campaigns, and think in terms of Organizing Ideas, Systems Thinking, and platform creation, to create "worlds" of consumer experience.

Storyscaping offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline. Each connection inspires customers to engage with others, so the brand becomes part of the customer's story. This step-by-step, actionable guidance shows how to create immersive experiences that solve the challenge of connecting brands and consumers. Discover how to:

• Identify and define your core desired consumer segment
• Unlock or define your brand or organization's Purpose
• Understand the emotional desires of your consumer
• Establish a clear product/service positioning and offer
• Understand and map how the consumer engages with the category and the product/service
• Apply technology and build a Story System

Storyscaping outlines the process of developing an Organizing Idea and creative plan for an immersive storyscape experience and explains how to define the role of marketing channels. Measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand and influence others to do the same.

From the Back Cover
Praise for Storyscaping: Stop Creating Ads, Start Creating Worlds
"Bravo Gaston Legorburu and Darren McColl. Storyscaping: Stop Creating Ads, Start Creating Worlds is a blockbuster tale about stories and the power they have to turn brands into stands. In a world that is ad rich and idea poor, these authors are the heroes who will save your job and career by giving you the ultimate tool for the next generation of marketers: the great story."
--Joey Reiman, CEO, BrightHouse, Author of The Story of Purpose
"Storyscaping is a unique and immediately applicable way for a brand to tell their whole story, across all the channels necessary. In today's ever-changing media landscape it is important for brands to get the entire picture, not just a few pieces. This is a must-read for anyone in the marketing and media ecosystem."
--Nancy Hill, President and CEO, American Association of Advertising Agencies
"I have known Gaston for years. He has always been a big advocate of story and storytelling systems. In this book he reveals his in-depth passion alongside a set of inspirational practices that will help us all become better storytellers, better storydoers, and better storysystems builders."
--Jonathan Mildenhall, Senior Vice President, Integrated Marketing Content and Design Excellence, The Coca-Cola Company
"As an actor and producer, I'm immersed in the world of story telling. Today's consumer expects more engagement and interaction with brands and products. Darren (Daz) is one of the most insightful guys I know in the world of marketing, and he and Gaston's work on Storyscaping will change the way we look at telling stories to consumers long into the future."
--Omar Epps, Actor, Producer, Media Entrepreneur

Most helpful customer reviews

7 of 9 people found the following review helpful.
Adding something new to advertising.
By Mary V Seneker
This book is written by two authors who are both involved with SapientNitro and its strategic vision. Darren McColl is also listed as an author; his position with SapientNitro is to help business grow by bringing "insight to strategy, and inspiration to creativity". This book explains how this concept grew wings at an event in London titled "Storytelling in the Digital Age" in 2012. Twitter, Google, and Facebook were all prominently represented as the PR world tries to reinvent itself: A press release alone just doesn't work anymore.

The first chapter is entitled "Great storytelling alone won't save your business", and emphasizes the "fast, cheap, and good" rule. You have to pick two of the three: You can't have it all. However, if you focus on the triad of value, story, and experience, you can have all three. For example, the owner of a pizza company can tell a story about how he or she "discovered" the secret sauce recipe at age 12, or something similar. An example would be the American Girl franchise success: A publisher of educational materials came up with the idea of teaching about American History by using 3 18-inch dolls, each from a different historical period. These dolls all came with historically accurate storybooks detailing their life. By the time Mattel bought the company in 1995, there were more than 50 dolls, with stories from all over the world in almost every ethnicity. Every little girl could find a doll that would mirror her own story in some way. Now there are American Girl restaurants and salons. This concept works!

Have you ever predicted what might happen next in a story? Stories have a plot, settings, and characters, and narrative. Everybody has a story, as does every gadget that's invented. Tell the story behind the item; how it was created, what was the "special sauce" as it were. Stories sell: Ads may or may not.

2 of 2 people found the following review helpful.
Good But Repetitive
By Duke Fergey
Some really intriguing and provocative ideas here. Highly readable, but for the professional with a decade or more experience under his or her belt, a bit repetitive. Half as long would have been just as informative.

2 of 3 people found the following review helpful.
Solid and relevant for a customer experience centric world
By Amazon Customer
This is a solid work, based on not theory, but experience, on how to craft strategies that put the customer front and center in a company's strategy. It offers an approachable way to determine what our customers what, how they need to connect to a brand, and what the brand needs to deliver, particularly in a digital world.

I highly recommend this to any marketeer, branding executive, or executive technologist who is looking for how to craft strategies to connect to customers through storytelling and in a digital world.

See all 14 customer reviews...

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